Could a nasal insert help you lose weight? Adva Beck of Beck Medical, a medical products company in Givat Ada outside Tel Aviv, believes so. NozNoz is her drug-free, silicone nasal insert thought to help people lose weight.
How It Works
“NozNoz is like contact lenses for the nose,” says Beck, who is also the company’s CEO. “You put it in your nose in the morning and take it out at night. It’s very discreet, like your little secret assistant in your fight for weight loss. The unique thing is that it’s drug-free and self-administered.”
The insert works similar to Phentermine 37.5mg in that it affects one of the senses. NozNoz dampens the sense of smell to help those desiring to maintain their diets resist assorted temptations.
“Dr. Dicker [Dr. Dror Dicker, head of the Obesity Clinic at Hasharon Hospital-Rabin Medical Center in Petah Tikva, president of the Israeli Association for the Study of Obesity and co-chair of the Obesity Management Task Force of the European Association for the Study of Obesity, who led a trial of the device] taught me that that weight loss and weight management are things you have to take care of daily, throughout your life, and most people need a lifelong daily physiological assistance in these missions,” says Beck.
“Currently, there is no single magic solution that works for all people. Each person has to do trial and error for a solution that works.”
Smell and Metabolic Function
NozNoz is based on the connection between sense of smell and metabolic function.
“Smell has a strong connection to metabolic function, weight management, and food preferences,” says Beck. “Food odors stimulate the olfactory bulb to affect a variety of hormones controlling hunger and satiation, food choices and other weight-related aspects.”